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Once the server is installed and authenticated, it’s time to test it. Open your MCP-compatible client (like Claude Desktop) and start a conversation.

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Step 1: Verify Connection

Start by asking the agent what it can see. This verifies that the authentication is working. User Prompt:
“List the sites I have access to in Search Console.”
Expected Agent Response:
“I can see the following Google Search Console sites:
  1. https://example.com
  2. https://myblog.org
I can see the following Bing Webmaster Tools sites:
  1. https://example.com”

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Step 2: Get a Basic Performance Summary

Now, ask for a high-level overview of a specific site. User Prompt:
“Give me a summary of how https://example.com performed in the last 28 days on both Google and Bing.”
Expected Agent Steps:
  1. Call compare_periods for Google.
  2. Call bing_rank_traffic_stats for Bing.
  3. Synthesize the answer.

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Step 3: Run an Intelligence Tool

This is where the power of the MCP shines. Instead of asking for data, ask for an analysis. User Prompt:
“Can you find any ‘quick wins’ for https://example.com? I’m looking for pages ranking just off the first page.”
Expected Agent Steps:
  1. Call seo_quick_wins for Google.
  2. Call bing_opportunity_finder for Bing.

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Step 4: Run a Site Health Check

Now try the health check tool to get an instant diagnostic across your properties. User Prompt:
“Run a health check on all my sites (Google and Bing) and tell me which ones need attention.”
The agent will use the sites_health_check and bing_sites_health tools to check performance trends, sitemap status, and traffic anomalies.

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Step 5: Correlate Search with Behavior (GA4)

If you’ve connected a GA4 property, you can run cross-platform analysis. User Prompt:
“Analyze https://example.com using the opportunity matrix. Which keywords are ranking well on Google but have poor engagement on-site?”
Expected Agent Steps:
  1. Call opportunity_matrix.
  2. This will internally fetch GSC rankings and correlate them with GA4 metrics (sessions, engagement rate).

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Step 6: IndexNow (Bing Only)

If you have a site verified on Bing, try notifying them of a new URL. User Prompt:
“I just published a new post at https://example.com/new-post. Notify Bing via IndexNow.”
The agent will use bing_index_now to instantly submit the URL for indexing.

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Tips for Success

  • Specify the Site: Always include the siteUrl in your prompt if you have access to multiple sites.
  • Be Outcome-Oriented: Instead of “show me my clicks,” say “analyze why my clicks dropped.”
  • Context is King: Tell the agent what the site is about to get better qualitative insights.