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User Question: “Are any of my pages competing with each other for the same terms?” Keyword cannibalization occurs when multiple pages on your site target the same query, confusing Google and diluting your ranking power.

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Step 1: Broad Scan

The agent scans the entire site for queries where multiple URLs rank in the top 20. Agent Logic:
  • Call detect_cannibalization with a lookback of 30 days.
  • The tool identifies queries where “Page A” and “Page B” both have significant impression share.

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Step 2: Conflict Analysis

The agent evaluates the “Conflict Score” provided by the tool. Agent Logic:
  • High Conflict (Score > 0.7): Both pages get similar clicks/impressions. Google is actively swapping them.
  • Low Conflict: One page dominates, but another “drifts” in occasionally.

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Step 3: Resolution Path

The agent analyzes the intent of both pages to suggest a fix. Agent Logic:
  • If Page A is a blog post and Page B is a product page: “Update Page A to link to Page B as the primary authority.”
  • If both are similar blog posts: “Consolidate Page B into Page A and set up a 301 redirect.”

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Example Outcome:

“Query: ‘mcp vs rest api’
  • Conflict Score: 0.85
  • Pages: /blog/mcp-overview and /documentation/protocol-comparison
  • Finding: Both pages are ranking at positions 4 and 5. This is likely splitting your click-through rate.
  • Recommendation: Move the technical comparison from the blog post into the documentation page, and redirect the blog post to the documentation.”