Automation Tools
seo_opportunities (Google) & bing_opportunity_finder (Bing)
Finds keywords with high impressions but low CTR (or positions 5-20).
- Problem: You have visibility but aren’t converting it into traffic.
- Resolution: Optimize Title tags and Meta descriptions.
detect_cannibalization (Google) & bing_seo_recommendations (Bing)
Identifies queries where multiple pages from your site are ranking, causing a “split” in traffic. (Note: bing_seo_recommendations also returns other insight types).
- Problem: Search engines don’t know which page is authoritative, so they rank both lower.
- Resolution: Merge content or distinct the keyword targeting.
seo_quick_wins (Google)
Filters for pages/queries ranking at positions 11-20 (the top of page 2).
- Problem: You are “striking distance” away from massive traffic but aren’t pushing enough.
- Resolution: Add internal links or update the content to push to page 1.
detect_anomalies (Google) & bing_analytics_detect_anomalies (Bing)
Uses statistical methods (Z-scores or threshold breaches) to find daily spikes or drops that deviate from the historical norm.
- Problem: Manual monitoring misses small but significant shifts.
- Resolution: Proactive alerts about algorithm updates or tracking issues.
seo_lost_queries (Google & Bing)
Identifies queries that have lost significant traffic or visibility (e.g. >80% drop) compared to the previous period.
- Problem: High-value keywords are slipping through the cracks without notice.
- Resolution: Re-optimize content to regain lost rankings.
seo_brand_vs_nonbrand (Google & Bing)
Segments your search performance into “Brand” and “Non-Brand” categories using regex pattern matching.
- Problem: Branded traffic masks the true growth (or decline) of your SEO efforts.
- Resolution: Measure organic growth by focusing on non-branded keywords.
Example Agent Prompts
1. Strategic Planning
“Find the top 5 cannibalization issues for https://example.com and suggest which page should be the primary URL based on clicks.”
2. Growth Hacking
“Give me a list of ‘quick win’ keywords that are on page 2 but have at least 1,000 impressions per month.”
3. Content Audit
“Identify any ‘low-hanging fruit’ keywords where we rank in the top 10 but have a CTR below 2%.”