Site Health Check

Automated health diagnostics for one or all Search Console properties.

The sites_health_check (Google), bing_sites_health (Bing), and traffic_health_check (GA4 Cross-Platform) tools give your AI agent the ability to perform a comprehensive, automated health check across your properties.

How It Works

When invoked, the tool runs the following checks in parallel for each site:

1. Week-over-Week Performance — Compares clicks, impressions, CTR, and average position for the current 7-day period against the previous 7 days (with a 3-day data delay to account for GSC reporting lag).
2. Sitemap Status — Lists all submitted sitemaps and flags any with errors or warnings.
3. Traffic Anomalies — Uses statistical anomaly detection (Z-score, 14-day window) to surface unexpected traffic drops.

The results are aggregated into a per-site report with an overall status:

Status	Meaning
healthy	No issues detected.
warning	Minor issues found (e.g., moderate traffic decline, sitemap warnings, anomaly drops).
critical	Severe problems (e.g., traffic down >30%, no traffic data, no sitemaps).

Parameters

Parameter	Required	Description
siteUrl	No	The URL of a specific site to check. If omitted, all verified sites are checked.

When checking all sites, results are sorted with critical sites first.

Report Structure

Each site report contains:

{
  "siteUrl": "https://example.com",
  "status": "warning",
  "permissionLevel": "siteOwner",
  "performance": {
    "current": { "clicks": 400, "impressions": 8000, "ctr": 0.05, "position": 9 },
    "previous": { "clicks": 500, "impressions": 10000, "ctr": 0.05, "position": 8 },
    "changes": {
      "clicks": -100, "clicksPercent": -20,
      "impressions": -2000, "impressionsPercent": -20,
      "ctr": 0, "ctrPercent": 0,
      "position": 1, "positionPercent": 12.5
    }
  },
  "sitemaps": {
    "total": 1,
    "withErrors": 0,
    "withWarnings": 0,
    "details": [
      { "path": "https://example.com/sitemap.xml", "type": "sitemap", "isPending": false, "hasErrors": false }
    ]
  },
  "anomalies": [],
  "issues": [
    "Traffic declining: clicks down 20.0% week-over-week",
    "Visibility declining: impressions down 20.0% week-over-week"
  ]
}

Issue Detection Rules

The tool automatically flags the following:

Condition	Severity	Issue Message
Clicks down ≥ 30% WoW	Critical	”Critical traffic drop: clicks down X% week-over-week”
Clicks down ≥ 15% WoW	Warning	”Traffic declining: clicks down X% week-over-week”
Impressions down ≥ 30% WoW	Critical	”Critical visibility drop: impressions down X% week-over-week”
Impressions down ≥ 15% WoW	Warning	”Visibility declining: impressions down X% week-over-week”
Position worsened by > 3	Warning	”Average position worsened by X positions”
Zero clicks & impressions	Critical	”No traffic data for the current period”
No sitemaps submitted	Warning	”No sitemaps submitted”
Sitemaps with errors	Warning	”N sitemap(s) have errors”
Sitemaps with warnings	Warning	”N sitemap(s) have warnings”
Anomaly drops in 14 days	Warning	”N traffic anomaly drop(s) detected”

Example Agent Prompts

Quick Health Check (Single Site)

“Run a health check on https://example.com. Summarize any issues and recommend next steps.”

Portfolio Health Overview

“Check the health of all my sites and give me a dashboard-style summary. Which sites need attention right now?”

Weekly Monitoring Workflow

“Run a health check on all my sites. For any site with ‘critical’ status, investigate the cause using the drop attribution and URL inspection tools.”

Integration with Other Tools

The health check is designed to be a starting point for deeper analysis:

• Critical traffic drops → Follow up with analytics_drop_attribution to correlate with algorithm updates.
• Sitemap errors → Use sitemaps_list to get detailed error info and sitemaps_submit to resubmit.
• Anomaly drops → Use analytics_time_series for trend analysis and inspection_inspect for de-indexing checks.
• Overall decline → Use seo_recommendations for actionable improvement suggestions.