The compare_engines and opportunity_matrix tools let you see how your site performs across Google, Bing, and GA4 side by side.
What It Does
It pulls data from both Google Search Console and Bing Webmaster Tools, normalizes it, and shows you the differences. For each keyword or page, you’ll see:
- Clicks, impressions, CTR, and position on each engine
- Deltas — how much the position and CTR differ between engines
- Signals — automatic alerts that highlight opportunities and risks
Signals
The tool automatically flags important patterns:
| Signal | What It Means |
|---|
bing_opportunity | You rank well on Google (top 5) but poorly on Bing (10+). Easy win to optimize for Bing. |
google_dependency_risk | Over 85% of your clicks come from Google. You’re too dependent on one engine. |
ctr_mismatch | Similar rankings on both engines, but very different click-through rates. Your titles or snippets may display differently. |
ranking_divergence | A 7+ position gap between Google and Bing for the same keyword. Worth investigating. |
Example Prompts
Try these with your AI agent:
“Compare my top keywords on Google vs. Bing for the last 30 days. Which keywords rank better on Bing?”
“Show me keywords where I’m in the top 5 on Google but not ranking well on Bing. These are my Bing opportunities.”
“Am I too dependent on Google? Check my click share across both engines.”
Parameters
| Parameter | Required | Description |
|---|
siteUrl | Yes | Your site URL (e.g., example.com) |
dimension | No | What to compare: query, page, country, or device. Default: query |
startDate | No | Start date (YYYY-MM-DD). Default: 28 days ago |
endDate | No | End date (YYYY-MM-DD). Default: today |
minImpressions | No | Only show results with at least this many impressions |
minClicks | No | Only show results with at least this many clicks |
You need both a Google and a Bing account connected to use this tool. Run npx search-console-mcp accounts list to verify.
